FROM REAL ESTATE TO REPLICA ROLEX, THE STORY OF EVEREST HOROLOGY

It was a very happy time for Michael DiMartini in the beginning of 2012. His wife Theresa had just given birth their first child, Luca.

 

But DiMartini had a nagging feeling in his gut. As an executive at a large real estate development firm, he made a good living, but his true love was Rolex copy watches, particularly Rolex copy watches.
“Everyone in Italy has a Rolex,” he recalled. “I saw all these beautiful people with beautiful Rolex copy watches, so my love for Rolex watches grew deeper.”

 

His affinity for the Rolex esthetic led him to want to develop an aftermarket strap for Rolex sport Rolex copy watches. With a well-funded company already on the market, Rubber B, DiMartini knew he had to offer something different and what he believed is a better product, namely in the area of comfort.
Desperate to support his family somehow, DiMartini took a job selling furniture. The owner of the furniture store encouraged him to raise funds on Kickstarter. That idea clicked and soon DiMartini reconnected with an old friend, David Barnes (who is now Everest’s co-founder), who provided some seed money and business development skills for attempt number two.
DiMartini credits social media, Facebook in particular, for helping him spread the word about Everest, which currently offers aftermarket rubber straps and leather bands that are made to fit (with the high tolerances) the original Rolex copy watches case. A Swiss manufacturer provides the vulcanized rubber straps.

 

One of the hallmarks of the Everest brand is the proprietary endlinks that their leather straps attach to the Rolex copy watches with, eliminating the gap with a straight end leather strap in what the company dubs its strap system. DiMartini said the company is working on curved end leather strap, for a simpler look that many customers have been requesting.

Testing the Rolex Replica Cellini Time

We tested the time-only watch, called, simply, the Cellini Time. It’s equipped with Rolex Replica’s in-house Caliber 3132, also used in the Rolex Replica Explorer, and known for being extremely sturdy and accurate. The watch has the appeal of a well-cared-for classic from the 1950s. Although it is not intended to have a vintage look, it incorporates several design elements that echo Rolex Replica’s past, including a curved, polished case with downward sloping lugs, a narrow bezel with fluted ring, a domed and polished caseback and a glossy, varnished strap with narrow, flat- pronged buckle. The dial, too, has a classic mien, with its sword- shaped hands and applied faceted markers. The minutes track and the elongated Roman numerals at 12, 3, 6 and 9 o’clock give it a distinctive look. The watch’s 39-mm diameter is appropriate for today’s tastes.

Rolex Cellini Time - front
Rolex Replica’s Cellini collection of gold dress watches is far less well known than its famed Oyster series. One factor may be that Cellini models have only been available with manual-wind movements. That changed last year, when Rolex Replica launched three Cellini automatics: a time-only model, a date model and a two- time-zone model. (Click here for our full report on the collection from Baselworld 2014.)

Rolex Cellini Time - movement
The hands contrast enough with the dial to make reading the time quick and easy, assuming there is sufficient light, since luminous coating has been omitted in favor of elegant design. The absence of a date display enhances the watch’s look of elegance and makes operation simpler, as does the fluted crown. It is surprising that the crown is of the screw-down type, more likely to be found on a sports Rolex Replica watch than on an elegant dress model, but the screw-down feature does provide added protection and water resistance.